Personica Announces Rebrand to Fishbowl, Champions Delightable GRM Tool
Personica, a leading provider of restaurant marketing solutions, today announced it will be changing its name back to Fishbowl, effective immediately. Fishbowl was a pioneer of digital marketing for the restaurant industry. Today the company has more than 50,000 restaurant customers; delivers almost nine billion email and SMS messages annually; and has created more than $10…
Thanx and Personica Join Forces to Boost Rewards Management Flexibility
Thanx, the leading loyalty and guest engagement platform, announced today its partnership with Personica, a marketing and analytics platform with direct point of sale integrations. This announcement from Thanx follows several recent updates to the platform, most notably the launch of a new advanced self-service loyalty engine and non-discount reward capabilities. Thanx focuses on helping restaurants retain their customers…
Personica Unveils Delightable ‘Guest Relationship Management’ App for Restaurants
Delightable Centralizes and Harmonizes Guest Data to Drive Marketing, Operations and Business Decisions Personica, the most respected marketing and analytics platform for restaurants, has launched Delightable, a powerful Guest Relationship Management tool. Guest Relationship Management, or GRM, is like CRM, but built specifically for restaurant operators. More than an over-built sales tool, Delightable provides insights…
Personica Appoints Adam Ochstein as new CEO to Accelerate Growth and Completes Recapitalization
Personica, a STG company and leading multi-channel marketing platform for restaurants, today announces the company has hired Adam Ochstein as the organization’s next Chief Executive Officer. Ochstein, who most recently served as Head of Strategy for Toast, a leading point of sale and management system and before that CEO of StratEx HR, a HR/Payroll SaaS…
Personica teams with Smokey Bones for enhanced, new Rewards program
Masters of Meat Smokey Bones has partnered with Personica™, the most powerful marketing and analytics platform for restaurants, to launch a new, more robust Smokey Bones rewards program. Personica’s rewards program goes beyond traditional points, currency, and frequency programs and allows restaurant clients to create and deliver personalized communications, offers and experiences tailored to guest preferences….
Personica™ Announces New EVP of Sales, VP of Marketing, and Director of Product Management
Mark Plourde, former Director of Restaurant Sales at Paytronix, Mike Mirkil, former Taco Bell and Habit Burger Grill Executive, and Bridget Mackinson, product leader at Nielsen, join Personica’s Executive Team. Personica™, the most powerful marketing and analytics platform for restaurants, today named Mark Plourde as its new Executive Vice President of Sales, Mike Mirkil as…
Two Renowned Restaurant Tech Companies Partner to Apply World-class Data Analysis to Menu Optimization
King-Casey and Personica™ partner to help restaurants make data-based menu adjustments that maximize profits while minimizing negative impacts. King-Casey and Personica™, two companies specializing in restaurant data analytics, announced they are working together to help restaurant brands optimize their menus. By combining King-Casey’s in-depth research of customer attitudes and behavior with Personica’s best-in-class data and…
Personica Announces EVP of Strategy and Partnerships
Mayank Patel, loyalty and personalization leader at McDonald’s and Applebee’s, joins Personica Executive Team. Personica™, the most powerful marketing and analytics platform for restaurants, today named Mayank Patel as its new Executive Vice President of Strategy and Partnerships. Patel will be shaping the future of personalization at Personica, as the company works to set the…
Personica™ Announces New Brand and Loyalty Program
After 20 years as Fishbowl, Personica rebrands with a new focus on personalization and fully integrated marketing technology. Personica™, the most powerful marketing and analytics platform for restaurants, today launched its new brand, changed from its former brand Fishbowl. Personica is also announcing its new loyalty program, rounding out the company’s full marketing technology platform….
Fishbowl’s Partnership with Olo Accelerates Online Ordering Optimization
New integrations optimize digital guest segmentation and engagement. Following on the heels of the Engage rollout, Fishbowl has doubled-down on supporting restaurant digital marketing and online strategies through a new partnership with Olo. Sales via online ordering have risen exponentially since March, and research indicates that demand for digital is here to stay. As leaders in both the restaurant industry and…
