Thanx, the leading loyalty and guest engagement platform, announced today its partnership with Personica, a marketing and analytics platform with direct point of sale integrations.

This announcement from Thanx follows several recent updates to the platform, most notably the launch of a new advanced self-service loyalty engine and non-discount reward capabilities. Thanx focuses on helping restaurants retain their customers with flexible and dynamic loyalty programs focused on access, status, and personalization over rote discounts; and delivers marketing automations and lifecycle campaigns to enable segmented, personalized marketing for any-sized marketing team.

Personica’s CEO, Adam Ochstein, expanded on the partnership, “We’re excited to partner with Thanx to deliver more seamless transactions and redemptions for their customers. In the mobile-first market, in-store guest engagement is often overlooked. This partnership will enable restaurants and staff to better connect with every guest.”