After 20 years as Fishbowl, Personica rebrands with a new focus on personalization
and fully integrated marketing technology.

Personica™, the most powerful marketing and analytics platform for restaurants, today launched its new brand, changed from its former brand Fishbowl. Personica is also announcing its new loyalty program, rounding out the company’s full marketing technology platform.

Twenty years ago the Fishbowl brand invented the eClub as a way for restaurants to connect with their guests. Though in many ways the Fishbowl brand and the eClub concept have been synonymous, Personica now provides its clients with a full suite of marketing tools, including omni-channel messaging, CRM, price and menu optimization, 1:1 customer segmentation, local store marketing, in-depth reports, promotions, and loyalty.

“We believe the future of customer relationships is rooted in personalization,” said Andrew Feigenson, Personica CEO. “Restaurants are taking cues from other industries that deliver highly personalized shopping and entertainment experiences both online and in-person. As our industry continues to adopt digital technology, we will harness data and our fully integrated marketing and optimization tools to help our clients create personal experiences for their guests, resulting in higher lifetime value.”