Personica Unveils Delightable ‘Guest Relationship Management’ App for Restaurants
Delightable Centralizes and Harmonizes Guest Data to Drive Marketing, Operations and Business Decisions
Personica, the most respected marketing and analytics platform for restaurants, has launched Delightable, a powerful Guest Relationship Management tool.
Guest Relationship Management, or GRM, is like CRM, but built specifically for restaurant operators. More than an over-built sales tool, Delightable provides insights to solve a myriad of strategic and tactical challenges that restaurant operators face each day.
“The pandemic created a digital-first mentality within the industry, resulting in advancements like online ordering, QR-codes and dynamic pricing. 9 out of 10 restaurants think automation is essential to hospitality,” said Brandon Flude, VP Engineering. “Delightable is the one app that can influence nearly every one of these areas of your restaurant operations.”