Personica teams with Smokey Bones for enhanced, new Rewards program
Masters of Meat Smokey Bones has partnered with Personica™, the most powerful marketing and analytics platform for restaurants, to launch a new, more robust Smokey Bones rewards program.
Personica’s rewards program goes beyond traditional points, currency, and frequency programs and allows restaurant clients to create and deliver personalized communications, offers and experiences tailored to guest preferences. While earning points and visit credits are available, Smokey Bones can also execute Surprise & Delight rewards and offers triggered by behaviors designed to retain most frequent guests while activating less frequent ones.
“We’ve been partnering with Personica since 2015 to power our CRM program; using intelligent offers to drive personalized guest experiences. With such a robust dataset it made perfect sense to expand our program to include a rewards component to create even stronger relationships with our guests, commented Brian Wallunas, Smokey Bones Chief Technology Officer. “And we are thrilled with the results. In the past two months we have added 25,000 new members. It is easy to join, the card is digital, and we are offering a $10 off a $25 purchase as a welcome offer.”