Mark Plourde, former Director of Restaurant Sales at Paytronix,
Mike Mirkil, former Taco Bell and Habit Burger Grill Executive, and
Bridget Mackinson, product leader at Nielsen,
join Personica’s Executive Team.

Personica™, the most powerful marketing and analytics platform for restaurants, today named Mark Plourde as its new Executive Vice President of Sales, Mike Mirkil as its new Vice President of Marketing, and Bridget Mackinson as Director of Product Management. These three executive leaders mark a milestone in Personica’s continued growth, as the company helps restaurants acquire new guests, personally engage with their valued guests, and maximize profits.

“Mark, Mike, and Bridget bring a unique blend of restaurant industry leadership and deep functional expertise across loyalty, guest acquisition, and media measurement,” said Andrew Feigenson, Personica CEO. “I look forward to bringing our clients even more value, and expanding our footprint in the industry.”