The intuitive and methodology-backed solution empowers anyone to leverage MaxDiff surveys to better understand respondent preferences around products, marketing, employee benefits, and more

SurveyMonkey, a global leader in online surveys and forms, today announced the availability of MaxDiff Analysis for SurveyMonkey users. The new offering leverages the industry standard for creating a Best-Worst scaling process, providing a quick and accurate way to collect respondent preferences on different items, from product features to marketing messages to employee benefits and more. The solution is available at no additional cost for SurveyMonkey customers on Advantage or higher plans, and can be used in conjunction with SurveyMonkey Audience for market research.

“Businesses increasingly feel pressure to focus investments in areas that will have the highest impact on the bottom line,” said Samuel Bakouch, senior vice president of product management at SurveyMonkey. “We’re excited to introduce the SurveyMonkey MaxDiff solution, which empowers our users to focus on what matters most to their target audiences—and run this type of analysis faster, more frequently, and at a lower cost.”