SurveyMonkey Reveals New Business, Cultural, and Social Trends in Second Annual State of Surveys Report
Annual study leverages insights from 17 million active users asking 20 million questions on the SurveyMonkey platform every day
SurveyMonkey, a global leader in online surveys and forms, today announced the findings of its second annual State of Surveys report. Analyzing 11 years’ worth of anonymized and aggregated SurveyMonkey data for trends and anomalies, researchers identified the evolving ways in which people ask and answer questions in the modern era. From this analysis, a handful of themes emerged to define the current state of surveys: the rise of AI, gender inclusivity around the world, our increasingly mobile world, employee engagement, and survey best practices.
“The knowledge our customers seek is a fascinating reflection of how the world is evolving,” said Lara Belonogoff, senior director of brand management at SurveyMonkey. “The true value lies in how survey creators put the insights gleaned from the data they collect into action for good: embracing gender inclusion, empowering businesses with AI, and engaging one another in ways that drive human connection. These are the tangible outcomes of a well-designed, expertly executed survey that drive meaningful decisions, raise the bar for human experiences, and inspire ongoing curiosity.”
