RSA, the security-first identity leader, announced the appointment of Sabine Davies as the new RSA Regional Director for EMEA Central.

Sabine brings more than 23 years of IT sales leadership to her role at RSA. She began her career in IT Sales for IBM, after which she spent 15 years working with EMC, Dell/EMC, and Dell Technologies. Starting in 2016, Sabine joined the German Managing Board at Dell, leading go-to-market-and segmentation among large enterprise teams working in the country. Most recently, Sabine served as the Cloudflare DACH Sales Director, where she built and led the Enterprise Segment, defined go-to-market strategies, and developed new market segments.

“Sabine brings a wealth of experience and leadership to this role,” said Alaa Abdul Nabi, Senior Vice President and General Manager, RSA International. “When considering the growth potential of EMEA Central and the region’s focus to implement resilient security solutions in line with DORA for example, RSA prioritized finding a leader with the drive, insights, and experience that would help our successful team accelerate growth across the primary markets of DACH, Italy and Israel. That’s precisely who we have found in Sabine, who will make an immediate and lasting impact on our business in the region.”

“RSA has everything it needs to drive sustained growth across EMEA Central, with a record of providing security-first leaders across the region with the identity capabilities they need to implement passwordless solutions for every user in every environment, secure access against AI-powered threats, and strengthen identity security posture management (ISPM),” said Sabine. “I’m thrilled to help RSA and our sellers across the region realize that tremendous potential and catalyze its growth in EMEA Central.”