Extenda Retail – a leading provider of cloud-native point of sale (POS) solutions, is thrilled to announce the hiring a new Director of Loss Prevention Solutions Phil Smith. Phil joins Extenda Retail with over 25 years of experience in the retail industry, working for brands such as Virgin and Disney heading up the Risk and Loss Prevention function for direct-to-consumer, including teams from Loss Prevention, e-commerce fraud, Health/Safety, and Business Risk and Analysis.

“With margins being under such significant downward pressure, retailers are looking for ways to maintain profitability in a challenging market. We are delighted to welcome one of the industry’s most prominent thought leaders to the Extenda Retail team to help shape our strategy for managing retail loss,” says Mohit Paul, Chief Commercial Officer at Extenda Retail.