Extenda Retail today announced the appointment of Henrik Nilsson as Chief Revenue Officer. He brings more than two decades of international sales leadership experience to the role, where he will drive the company’s global growth strategy.

“I am excited to join Extenda Retail as CRO and to lead the team that takes our go-to-market engine to the next level. I look forward to partnering with the rest of the Extenda Retail team to improve how we engage and serve customers. Extenda Retail is at a stage where the right go-to-market strategy is critical for the trajectory of the company, and that’s exactly the kind of challenge I want to be part of,” says Henrik Nilsson, Chief Revenue Officer, Extenda Retail.

“Henrik has a track record of building high-performing teams and scaling revenue across markets. His experience leading global go-to-market strategy makes him exactly the right person to accelerate our next phase of growth,” says Luc Filiatreault, CEO, Extenda Retail.