The latest from our portfolio companies
Explore recent press releases and stories from our portfolio. Search by company name, topic or key word to find relevant news.
Social Media Buzz Builds TV shows
Can Twitter make a difference for advertising? Recent analysis from Symphony Advanced Media and Millward Brown Digital might make advertisers happy. It showed those watching TV in the traditional fashion are 17 percent likely to tune away during commercial breaks, as compared with 8 percent of viewers tweeting during the program. In addition, brand recall…
Broadcasters Can Join Hybrid IP Future Via Cable
By Michael Grotticelli While the debate about the end game for the proposed Comcast/Time Warner Cable merger rages on, the two companies have been working behind the scenes for at least a year on a common platform for supporting two-way interactivity and video on demand services. About nine months ago, the two operators—along with several…
MSC Nastran and Adams are Integral to the Design & Development Framework for Escorts Agricultural Equipment
MSC Software Corporation, a global leader in helping product manufacturers to advance their engineering methods with simulation software and services, today announced the adoption of MSC Nastran and Adamsby Escorts Knowledge Management Center (KMC) in the design and development of Tractors for Agricultural Applications. Escorts Limited, a pioneer in the field of tractors in India, has now set…
SymphonyAM: Women Using Twitter App During the Oscars Watched 39 Percent Longer Than Those Not on Twitter
Symphony Advanced Media (SymphonyAM), the technology leader in single source cross-media measurement, today released data that shows women and Twitter were a powerful combination during the 2014 Oscars. The Academy Awards live broadcast saw more women — 7.4 percent — using the Twitter app while watching the show than any other broadcast in 2014. Women…
Symphony Teleca to Showcase New World Engineering Solutions at the Zinnov U.S. Confluence 2014
Through premiere speaking engagements and onsite presence, global leader to demonstrate expertise in product ideation, software centricity and maximizing business efficiencies. Mountain View, Calif. – March 3, 2014 – Symphony Teleca Corporation (STC), a global innovation and development services company, today announced it will showcase its innovative software solutions to the hundreds of independent software company…
Evidera and Symphony Technology Group Announce Appointment of Simon Kennedy to Senior Leadership Roles
Evidera, a leading provider of evidence-based solutions for the healthcare industry, and Symphony Technology Group (STG), a strategic private equity firm, today announced that Simon Kennedy has joined Evidera as executive chairman of the board, effective January 1. In this position, he plays a leadership role in defining Evidera’s acquisition, new product development and overall…
Twitter looks to Symphony Advanced Media to track ‘Mobiletasking’ behavior
Spending time on a smartphone while watching television – a behavior called mobiletasking – has become the norm today. For companies like Twitter, knowing what effect this has on advertisers is vital to understanding the second screen experience for audiences, marketers and networks. To better identify the outcome of using the social network while viewing…
Shopzilla Bulks Up On Programmatic Media-Buying, Plans Multiscreen Products
By Kelly Liyakasa, AdExchanger Shopzilla, the comparison shopping site started in 1996 during the beginning stages of the ecommerce explosion, acquired on Wednesday programmatic media-buying platform Connexity to ramp up its audience-buying efforts. Shopzilla will integrate Connexity into its audience-activation division, Aisle A, formed one year ago to facilitate display ad sales and retargeting on…
Shopzilla sheds light on shopping habits
In January, Tada, Shopzilla’s coupon website, leveraged data analytics in a creative way by uncovering exactly which shoppers are the most coupon-addicted and what gifts shoppers ranked as the least enjoyable this past holiday season. Tada’s research uncovered an interesting detail about how the wealthy stay wealthy: they’re extreme couponers. Tada’s study of 8,498 online shoppers found that 65…
