Extenda Retail and Simac partner to deliver outstanding shopping experiences powered by Google.

Extenda Retail has today announced the next key initiative to grow market presence in the Benelux by creating a strategic partnership with Simac, a leading IT services company headquartered in Veldhoven, Netherlands.

The shift in the retail market has been nothing short of seismic during the past few years. Consumers have never had more choices and have never been better educated. And the speed at which retailers must continue to reposition both their brand and their offer across channels, devices, and demographics has never been greater. Retailers must respond faster than ever to attract, delight and retain customers.

Leendert Venema, CEO of Extenda Retail says “This partnership is available to retailers across the Benelux from today. We are proud to join forces with a market leader to create an offer for retailers to attract, delight and retain customers for years to come”.