Experience Cloud Platform Tracks All Talent Marketing Touchpoints To Provide A Complete View Of The Entire Candidate Journey

Symphony Talent, a leading talent marketing solutions provider, today announced the standard availability of an analytics tool in its Experience Cloud (XCLOUD®) platform which provides a holistic view of all touchpoints in the candidate journey. The influencers report credits all of the marketing funnel touchpoints that have had an impact on each application and hire, giving a full path view from first interaction through to hire.

Utilizing a proprietary data management platform, Symphony Talent is able to store and analyze unprecedented quantities of talent marketing data covering all candidate touchpoints in one data set including paid ads, social, conversational messaging, organic search exposure and all aspects of the careers website experience. With this data, talent leaders have complete visibility into candidate behavior, which Experience Cloud then uses for intelligent and automatic optimization and candidate experience enhancement.

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