Symphony Talent, a global company that helps recruitment leaders transform the talent experience through software and services, released today three enhancements to its SmashFlyX Programmatic Recruitment Advertising solution. The new features — goal-based auto-campaigning, Connected TV (CTV) advertising, and global ad hoc job posting — increase ad management efficiency and broaden employer brand awareness in video-based mediums.

Amidst the COVID-19 pandemic, the U.S. Labor Department recently reported 31.8 million people were claiming unemployment insurance, about 1 in 5 workers. And with more people working and sheltering at home, a recent online study found that 75 percent of respondents are watching more streaming content than before the pandemic.

“There is an exceptional opportunity for organizations to ensure job seekers are aware of the roles they’re hiring for now, as well as roles that may open up down the line,” said Roopesh Nair, CEO of Symphony Talent. “Amidst a lot of uncertainty, companies can still build pipelines of talent for engagement with potential hires.”