Symphony Talent (previously known as Hodes in Europe), a global leader in award-winning creative, employer brand services and talent marketing technology, today announced Ben Harlow and Will Jeffreys as Joint Chief Creative Officers for the organisation’s European operations. In their new roles, Harlow and Jeffreys will further elevate the organisation’s well-respected creative reputation and lead the European creative direction, innovation and unparalleled team for Symphony Talent’s roster of clients. This appointment, which also follows the recent acquisition of SmashFly Technologies, will expand Symphony Talent’s continued vision to lead creative, strategy and technological innovation in the employer brand and talent acquisition space.

“Symphony Talent is challenging the industry and focussing on how to bring together creativity and technology to help talent leaders truly amplify their employer brands,” said Simon Phillips, Managing Director, EU, Symphony Talent. “Ben and Will bring a track record of applying leading-edge creative thinking across channels, platforms and experiences adding another dimension to our ability to create more personalised and meaningful experiences, and solidifies our position as the leading innovator in the market.”

Phillips goes on to say, “Employer brands need constant management, and in this competitive talent market, bold creative expression is key to differentiating, not only to attract, but also retain the best people. In addition, candidate experiences simply can’t be compromised. Ben and Will’s creative and digital design leadership — coupled with our award-winning creative and data-driven technology — is the game-changer that will help our clients create leading employer brands others look to.”