Symphony Talent, a leading talent marketing solutions provider, today announced the availability of messaging features within its Experience Cloud (XCLOUD®) platform to empower brands’ conversational engagement with candidates and employees.

Recognizing the need to communicate with talent in the channel of their preference, and that messaging has become the preferred form of consumer communication, the addition of messaging conversational engagement optimizes multiple recruiting channels and further enhances the talent marketing automation suite within Symphony Talent’s Experience Cloud.

Recruiters and Hiring Managers are now able to communicate with external and internal candidates in a simple, fast and effective way through a unified interface that tracks all engagements within XCLOUD®. The new feature includes SMS mobile messaging, Facebook, Whatsapp, and Slack. Candidates will have the choice to communicate with brands based on the channel they most prefer.

“With low unemployment rates and rising candidate expectations, talent leaders now need to improve the delivery and quality of the candidate experience to more effectively engage candidates,” said Roopesh Nair, CEO and President of Symphony Talent. “The addition of the messaging feature in our omnichannel talent marketing approach eliminates disjointed experiences through siloed channels and reaches candidates on their preferred platforms. Our clients are equipped to deliver personalized candidate experiences across digital and offline channels to build and nurture relationships faster to produce higher engagement and increase conversions.”

Read the full story at symphonytalent.com.