Sciforma, a leader in Project and Portfolio Management (PPM) software, is excited to announce the appointment of Lauren Smith as its new Chief Marketing Officer (CMO). With over 15 years of extensive marketing experience across industries such as SaaS, BFSI, and media, Lauren brings a wealth of leadership and expertise to Sciforma’s global marketing initiatives.

Lauren Smith shared her thoughts on joining Sciforma:
“The PPM industry presents a dynamic landscape of opportunity. What excites me most is the chance to leverage my experience across SaaS and other fast-paced sectors to drive meaningful impact for businesses. Sciforma’s strong product offering and customer focus are key to enabling our clients to navigate complex challenges and scale their operations with confidence“

Doug Braun, CEO of Sciforma, commented on her appointment:, “Lauren’s deep experience across multiple industries, especially SaaS, positions her perfectly to drive our marketing strategy forward. Her vision and expertise will help shape Sciforma’s brand and customer relationships as we continue our global expansion.”