Personica, a STG company and leading multi-channel marketing platform for restaurants, today announces the company has hired Adam Ochstein as the organization’s next Chief Executive Officer. Ochstein, who most recently served as Head of Strategy for Toast, a leading point of sale and management system and before that CEO of StratEx HR, a HR/Payroll SaaS platform for the restaurant industry, succeeded Personica’s interim CEO John Ouren.

Ochstein joins Personica with over 20 years of experience selling software and services to the restaurant industry. He co-founded StratEx HR in 2008, growing the business from zero to over $15 million in revenue and over 2,000 customers and 200 employees. He sold StratEx to Toast in 2019 which became a strategic part of Toast’s offering.

“We are thrilled to introduce Adam as the new CEO of Personica,” said Marc Bala, Personica Board Member and Managing Director at STG. “Adam has an outstanding track record of strong leadership. His entrepreneurial style, experience selling to the restaurant vertical, and proven experience in driving innovation through software uniquely qualifies him to successfully lead Personica into the future.”