Outseer Appoints Chief Marketing Officer
Marketing Leader Joins to Amplify Next Generation of Product Innovation
Outseer, a longstanding innovator in digital fraud prevention, today announced the appointment of Chris Willis as Chief Marketing Officer (CMO). Chris brings over 25 years of experience successfully driving customer centricity and growth in B2B SaaS companies spanning AI, mobile, and cloud technologies. Chris joins Outseer at a pivotal time as the company has been redefining industry standards through active innovation on its globally trusted, AI-based fraud platform.
With a proven track record leading high performing teams to exceptional customer outcomes, Chris will focus on strategic customer engagement to support the company’s mission of making the world a safer place through the provision of market leading fraud solutions. Before joining Outseer, Chris served as CMO for multiple high-growth organizations, successfully developing and executing strategies that drove strategic customer engagement, market expansion, and revenue growth. These strategies included launching AI-powered products, establishing new product categories, and positioning brands for marketplace clarity.
“We are thrilled to welcome Chris to the Outseer executive team,” said John Filby, CEO of Outseer. “Outseer enjoys a rich heritage of innovation, including single-handedly creating and coining ‘adaptive authentication’ as a new fraud solution category that revolutionized account takeover prevention. We are bringing that same spirit of innovation to the prevention of scams and authorized fraud. Chris will ensure that our marketplace of global financial institutions is fully aware of the difference that these innovations can make for them in their ongoing fight against fraud.”
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