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News | | Onclusive and Cyabra Collaborate to Help Brands Distinguish Authentic Conversation from Inauthentic Narratives

Onclusive and Cyabra Collaborate to Help Brands Distinguish Authentic Conversation from Inauthentic Narratives

Onclusive, a global leader in media intelligence, and Cyabra (NASDAQ: CYAB), a leader in AI-powered narrative intelligence that detects inauthentic actors, coordinated behaviors, and manipulated content, announce a strategic collaboration that will give Onclusive’s customers a new way to understand narrative manipulation and how to react accordingly.

Jennifer Roberts, Chief Marketing Officer at Onclusive, explained;

“Social listening has always answered the question of what is being said, but in an environment where disinformation and coordinated influence campaigns are increasingly sophisticated, that’s no longer enough. Our customers need to know, in real-time, whether an emerging conversation reflects genuine public sentiment or whether it’s an orchestrated, inauthentic campaign designed to look like one. That’s exactly what Cyabra brings to our platform.”

David Low, Chief Marketing Officer at Cyabra, commented,

“Built on eight years of data and industry-leading accuracy, Cyabra gives organizations evidence of what’s real or not. This collaboration is another opportunity to put cutting-edge narrative intelligence and important mitigation tools in front of organizations and governments that need them most, at the scale and reach Onclusive brings to the market. As disinformation and inauthentic actors online continue to rise, Onclusive’s relationships with communications, PR, and marketing leaders globally mean this capability will reach the teams who are on the front line of protecting brand reputation every single day.”