Nomis Solutions, the leading provider of end-to-end pricing lifecycle management technology, announces its sponsorship of the Consumer Bankers Association (CBA) annual conference. In addition to the sponsorship, Nomis will be one of 10 companies featured in CBA Live’s Tech Demo Super Session. The session explores innovations from top financial service providers including Salesforce, Blend and Glia.

“The consumer banking industry is at a point where in-branch and digital channel experiences are no longer the best opportunity for differentiation,” said Greg Demas, president of Nomis Solutions.

“It’s our belief that customer-centric pricing is the most important aspect of banking, and the optimal way for Financial Institutions to deliver a differentiated value proposition to their customers. Nomis has been the consumer banking industry’s leader in this space for over twenty years, and we continue to be at the front of the innovation curve.”