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News | | KFC Western Europe selects Trace One PLM to maximize data-driven brand and customer experiences

KFC Western Europe selects Trace One PLM to maximize data-driven brand and customer experiences

KFC Western Europe, the quick service restaurant business known for its finger-lickin’ good chicken, is implementing Trace One Product Lifecycle Management (PLM) to build deeper efficiencies and data connectivity to unlock improved brand experiences for customers. KFC selected Trace One over competitors because of Trace One’s dedication to carefully understand its challenges, working closely with the teams at KFC to configure Trace One PLM to effectively support their business needs.

With Trace One PLM, KFC gains the ability to unify and connect its copious amounts of data to leverage a product lifecycle management approach. Trace One’s cloud-based tools with baked-in analytics enable KFC to transform the way it manages its product development, packaging and networking processes for global enhancements. By formalizing project and data management processes, KFC will be able to deliver better customer experiences via improved operational efficiencies and reduced error rates. “We’re looking forward to working with KFC to achieve its project goals and build a lasting relationship,” said Trace One CEO Christophe Vanackère.