Connexity Expands Retail Network Reach and Improves Commerce Opportunities with Skimlinks Acquisition
Connexity, the leading independent source of new customers and sales for online retailers, announces today that it has acquired Skimlinks, the leading monetization solution for commerce-oriented publishers.
Online retailers are taking advantage of increased demand in commerce oriented channels to diversify outside of traditional walled gardens like paid search. Connexity’s acquisition of Skimlinks creates the largest independent customer acquisition channel for ecommerce adding thousands of new retail-oriented publishers, including many desirable and respected consumer-facing media brands. The companies’ combined reach will drive nearly $2.5 Billion in commerce annually.
Online publishers are increasingly turning to lead generation commerce revenue as a way to increase monetization of their loyal shopping audiences. Publishers are looking to expand and diversify those monetization sources to include cost-per-click budgets in addition to traditional CPA budgets. Bringing Connexity’s longstanding direct retailer advertising relationships to Skimlinks’ impressive network of publishers will be a big step forward in providing easy access to those cost-per-click budgets and enabling both improved monetization yield and diversification.
“Connexity and Skimlinks share a similar mission as architects of online shopping markets” said Bill Glass, CEO of Connexity. “Our solutions help retailers acquire new customers and sales while enabling ecommerce-oriented publishers to monetize engaged shopping audiences. Combining the companies creates more scale on both sides of the marketplace.”