Following a significant period of solution expansion at Nomis Solutions (“Nomis”), Celent has published a comprehensive solution brief highlighting the significance of integrating price optimization with offer and deal management. This strategic combination empowers financial institutions to craft and execute optimal pricing strategies, enhancing their competitive edge in a rapidly evolving market.

Celent’s analysis situates this development within the broader industry context, where historically low interest rates have driven banks to compete primarily on price in the lending space. However, the recent rise in interest rates has shifted the focus towards the pressing issue of deposit acquisition and retention. As banks adapt to this new reality, the need for robust price optimization capabilities has never been greater.

For over 20 years, Nomis has been at the forefront of the price optimization sector, consistently innovating to meet the needs of financial institutions. Our expanded suite of solutions now spans the entire financial lifecycle, encompassing price optimization, price and offer management, and deal management. While our offerings cater to both lending and deposits, the current industry focus on deposits has driven rapid expansion of our deposit analytics and optimization capabilities. Celent’s brief underscores this trend, noting, “…in the short term, interest in new price optimization capabilities is likely to be strongest on the deposits side of the business, where investment in analytics capabilities is generally much weaker for many institutions, given the prolonged period of ultra-low interest rates. Nomis does offer a particularly interesting solution here, offering relatively ready-to-go flow-of-funds and optimization capabilities.”